Matching talents by search & selection and interim & project management
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Two Japanese PR outfits are launching an initiative that aims to provide a more robust selection of skilled PR freelancers to the industry by providing best-practice guidance and learning opportunities. According to Honda, it is inspired by a rise in the number of freelance PR practitioners in Japan and lack of educational resources and consistency in the sector. The central component is a database of freelancers, who can sign up free of charge for a learning programme and subsequent referrals to paying clients.
Do you want to find a sex partner? It is very easy. Click here, registration is free!The programme is based on a competency model that Honda developed based on his own experience and input from peers. It consists of five fundamentals he says are central to effective PR: ibeing able to relate to multiple stakeholders; being a spokesperson; social prescience and forecasting ability; narrative strength; and executional flexibility. The initial round is set to begin in April. Honda said the Japanese PR industry suffers from a lack of robust education due to the absence of such a competency model.
The service will generate revenue through talent matching: client companies pay a monthly fee dependent on the scope of a project in return for a recommendation as to suitable freelance practitioners. While he hopes the freelancers in the database will be stronger after the teaching programme, the matching service takes effect from when they sign up. Asked how he plans to guard against the presence of wholly untalented freelancers in the system, Honda said applicants would undergo a screening process including interviews before being admitted.
He did not name clients but said that a sales team from Vector had been approaching potential companies including startups. Honda said since he launched his own company he had received numerous requests to recommend individual practitioners. An independent PR operator who Campaign spoke to in Tokyo agreed that young PR professionals would benefit from more of a support system. Having worked at an agency herself, she said many would like to break out of the agency environment due to an overload of clients and an inability to provide depth of service to any single account.
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